VIDEO: UDM tagline reintroduced with F10 refueling ad!

Most of us will probably associate BMWs with the term Ultimate Driving Machine, and a lot of owners refer to their cars as UDMs. But we’ve never actually seem the phrase Ultimate Driving Machine used in a BMW ad for a long time, instead these days we usually see Sheer Driving Pleasure or the most recent theme – Joy.

Until now anyway – this new ad for the F10 BMW 5-Series returns BMW advertising to the phrase Ultimate Driving Machine, although the dramatic ad (which features a refueling plane) talks more about the F10′s fuel efficiency than anything else.

© 2011 Paul Tan's Automotive News. All Rights Reserved.

This story originally appeared on Paul Tan's Automotive News on Sat, 30 Apr 11 13:17:53 +0000.

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