Lexus celebrated Earth Day with this 3D light mapping projection featuring the Lexus CT200h on the Roosevelt Hotel. These projection displays seem to be getting very popular these days, with Hyundai doing something similar recently as well, in our very own Jalan Bukit Bintang. You might argue that it probably took alot of electricity to run that show, but compare it to the amount of trees that get cut down for print advertising to reach the same amount of people at the Earth Day event as well as online viewers of the video archived on YouTube and featured on websites such as this, it’s certainly greener!
© 2011 Paul Tan's Automotive News. All Rights Reserved.
This story originally appeared on Paul Tan's Automotive News on Sat, 30 Apr 11 17:02:48 +0000.
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